What is Digital Identity? Top 5 Ways to Win Customers Trust

In industry, digital identity management relates specifically to how the personal information of a customer is obtained, processed, and accessed safely.
 

Although this may seem obvious, many companies fall victim to myths about creating or maintaining the digital identity of a consumer.

3 Common Digital Identity Misconceptions
 

  • A digital identity must use highly personal identifying information

  • Only surveys or forms will give you customer insights.

  • Analytics of customer behavior is what you need.

You can access the extensive data of a person from various sources with customer identity and access management (CIAM) software. Even "anonymous" user details will help build a customer identity for you. Via progressive profiling, you can also collect data-a incremental, more normal way for clients to share their personal information.

5 Gold Standards for Consumer Confidence Winning
 

  1. Collect just what it takes

  2. Invest in encrypting and hashing data

  3. Limit data access

  4. Requiring more reliable authentication

  5. Respect your customers


With CIAM software, you can achieve all 5 gold standards. A number of highly-secure customer identity management features are offered by LoginRadius CIAM. LoginRadius keeps its platforms ahead of evolving data legislation for enhanced peace of mind and conducts robust updates regularly.

How to win customer’s trust through Digital Identity? Discover the complete insights of it.

Original Source: What is Digital Identity?

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